NA Marketing Platforms Lead
Brett Wachter is the North American Lead for IBM’s Distribution Market Digital Marketing Services. He focuses on the integration of marketing, strategy, experience design & content, and multichannel marketing & personalization delivery platforms. Brett has 20 years of digital marketing experience leading global brands in brand transformation, experience redesign and re-architecture, online marketing and demand generation and mobile experience delivery to optimize attributable digital revenue and increase customer engagement and loyalty.
Among Brett’s leading accomplishments is the successful end-to-end leadership of the digital transformation and rearchitecture of Hilton Hotel’s worldwide digital experience presence – the largest such initiative of it’s type at the time with over $20mm investment encompassing all ten Hilton brands and over 3,500 brand and property websites globally. Completed in two years – the Hilton Re-Architecture initiative completely transformed each Hilton brand experience, enabled corporate and property franchisees increased flexibility to operate their digital experiences, ensured effective user experience consistency and increased Hilton’s annual booking revenue from the channel to $6b from a $4.5b baseline.
In addition to this initiative – Brett has lead digital marketing relationships of over $40mm in annual spend in demand generation for Hilton and Nationwide as well as a $40mm+ portfolio digital experience strategy and execution relationships for clients including Kimberly-Clark, Volkswagen, Medtronic, Hasbro, Albertsons, Follett, and Ahold-Delhaize USA.
Having lead strategy, creative, experience design and content teams for IBM iX in its North America studios, Brett extended his role to building IBM’s North American Mobile Delivery team and subsequently to a global function leading growth initiatives for Commerce and Customer Technology Platforms capabilities with emphasis on content, experience management, and marketing services for 3rd party software providers such as Salesforce, Sitecore, and Adobe – where he fostered partner relationships, continued building global team capabilities, created and marketed a portfolio of unique market-leading solution offerings, and built a $200mm pipeline of business leveraging a network of IBM and external subject matter expertise in regions globally and in North America.