Mr Jean-Yves Bernard
Director Lead generation, conversion and optimization
Development Bank of Canada
Jean-Yves Bernard joined BDC (Business Development Bank of Canada) 10 years ago. Through a diversified background in both Marketing and IT which he acquired over the last 15 years, he has built a newly created Conversion team for the bank. This team initially consisted of both UX and UI resources and was responsible for implementing Evergage on bdc.ca. Today, the team has grown and is now responsible for implementing a new project consisting of multi-channel campaign capabilities. This project seeks to reach entrepreneurs through the right channels at the right time which puts front and center the concept of personalization. This project will put emphasis on personalizing the experiences for each of the entrepreneurs, and customizing their journeys through all of the channels will be key to the success of this project.