Web Business Analyst
Dennis works as a Business Analyst in the Digital Marketing Services Department at Citrix Systems in Fort Lauderdale, Florida. Citrix focuses on a single driving principle: making the world’s apps and data secure and easy to access. Anywhere. At any time. And on any device or network.
In his role at Citrix, he specializes in large scale technical systems and software implementation projects focused on changing status quo. With his most recent engagement, Dennis championed the Evergage platform as the personalization technology for all Citrix web site properties. The implementation included a custom integration of Citrix CRM data to better qualify and deliver 1:1 messaging to the wide array of Citrix buyer types and decision makers.
Dennis brings along 20 years of experience in web marketing, and has worked with Fortune 500 companies, at the agency level, and in the nonprofit sector.