Applying Machine Learning to Drive Recommendations, Offers & Experiences for B2B Companies
Date & Time
Friday, September 20, 2019, 1:30 PM - 2:15 PM
Machine learning-based recommendations aren’t just for the retailers of the world. Your visitors expect the same experience from your company that they receive from B2C companies like Amazon or Netflix. The good news is that Evergage gives you the power to do just that: deliver 1-to-1 experiences powered by machine learning.
In this session, we will:
Walk through unifying customer and prospect data and activating it across channels
Discuss content strategy and how to get the most from the Evergage catalog and promotions
Present examples where customers have utilized content recommendations to drive downloads and engagement
Envision creating a 1-to-1 experience across all interaction points driven by human-guided machine learning
Join us to learn how to transform your prospect and customer buying experience with machine learning recommendations.
Room 162 AB