Applying Machine Learning to Drive Recommendations, Offers & Experiences for B2C Companies
Date & Time
Friday, September 20, 2019, 10:45 AM - 11:30 AM
Machine learning offers an incredible opportunity to increase efficiency and drive positive business results with 1-to-1 personalization. Evergage allows you to test and tune your algorithms to delight your customers (AND your manager).
In this session, you will learn how to harness your product, content and customer data to show your visitors individually relevant experiences. We’ll tackle the following topics:
How to use algorithms, business rules and boosters to create a product recommendations recipe in Evergage
Delivering recommendations beyond products (content, category, brand, and more)
Machine learning-driven offers and promotions
Common examples of recipes by use case and objective
Best practices for optimizing your recipes
Pitfalls to avoid when building a recipe
If you’re a B2C company looking to improve your sophistication with Evergage’s machine-learning recommendations capabilities, this session is for you.
Room 162 AB