Recognizing Individuals: Identity Resolution and Stitching
Date & Time
Friday, September 20, 2019, 10:45 AM - 11:30 AM
You can’t deliver a personalized experience to someone if you don’t know who the person is! When customer data is stored in multiple different systems across your organization, often with different identifiers in each system, understanding who each person is can be challenging. Evergage’s identity schema and stitching capability provides you with the means to bring this data together to build a single picture of an individual no matter where and how he or she interacts with your organization.
In this session, we’ll discuss issues related to identity resolution and profile stitching in Evergage. Main topics will include:
Evergage’s identity schema
Metadata, classification, provenance and prioritization
Evergage’s core identity stitching functionality
Evergage Identity Gears which enable you to customize the logic for your use cases and business needs
Appending identity data
Join us to learn more about this critical CDP topic.
Room 157 A