A/B Testing and Attribution Best Practices
Date & Time
Friday, September 20, 2019, 10:45 AM - 11:30 AM
When approaching A/B tests, it’s important to understand the question you’re trying to answer. Without a defined hypothesis complete with tangible measurement goals, it will be difficult to draw useful conclusions once the results are in.
In this session, we will walk through best practices for developing hypotheses, identifying goals and ending up with meaningful results.
This workshop will:
Walk through practical B2B and B2C examples of successful A/B testing frameworks to set you up for scalable success
Showcase the steps to establish the goals you want to achieve in the Evergage platform
Guide you through the process for gaining actionable insights from campaign statistics and strategically iterate to achieve even better results
Join us to learn so much about A/B testing that you’ll want to showcase your results to everyone!
Room 157 BC