Design and UX Principles for On-Brand Personalization
Date & Time
Thursday, September 19, 2019, 4:15 PM - 5:00 PM
Has your team struggled to create consistency in your personalized experiences? Are you trying to make flexible designs that are responsive and account for data variation? These are important goals, as personalization campaign design should never be an afterthought. Design is a critical component of any successful customer experience.
In this session, we’ll cover:
Creating consistency with design styles, from typography to color selection
Design inspiration for multiple different types of personalized campaigns
When to be subtle and when to be more disruptive with messages and experiences
Join this session to learn valuable design principles and gather new ideas to bring back to your organization. You’ll also see how Evergage’s new campaign templates system helps control your personalized experiences while maintaining the ability to be creative and dynamic.
Room 157 A