Using Personalization to Improve Customer Success Programs
Date & Time
Thursday, September 19, 2019, 4:15 PM - 5:00 PM
The need for relevant communication doesn’t just stop because a prospect becomes a customer. Customer marketing is more important than ever in today’s digital climate.
In this panel session, we will walk through how B2B marketers are using personalization to extend the conversation into the customer lifecycle and effectively onboard, engage, upsell and reduce churn.
Examples will include how to:
Use omnichannel communication to ensure an expedited onboarding process
Leverage personalized tours to acclimate new customers and provide informational callouts for new features
Deploy recommendations to provide relevant content based on customers’ interests
Leverage customer behaviors in the logged-in environment to reduce churn and increase customer satisfaction
If customer satisfaction and retention are key goals for your organization, join us to explore creative and practical personalization campaigns that drive success.
Room 162 AB