Panel: Leveraging Customer Data for More Effective Social and Display Media Planning and Targeting
Date & Time
Thursday, September 19, 2019, 4:15 PM - 5:00 PM
Personalization continues to be a top priority for marketers, but how effectively are you utilizing first-party behavioral and contextual data to drive relevant experiences outside of your owned properties?
While a CDP is often initially purchased to de-silo customer data, build and maintain unified customer profiles, and execute personalized experiences across owned channels (web, email, mobile app, etc.), it can and should also be used to enhance targeting effectiveness across paid channels.
In this session you'll hear from media industry leaders about:
First- and third-party data usage
Retargeting in the age of CCPA, GDPR and browser cookie blocking
Budgeting, measurement and determining incrementality
Defining organizational structure
Join us for this session and begin exploring how you can extend the reach of your CDP to enhance the effectiveness of your media spend!
Room 157 BC