Personalization Strategy & Execution: Frameworks & Best Practices
Date & Time
Thursday, September 19, 2019, 3:15 PM - 4:00 PM
A great strategy will set you on the right path toward personalization success. But just as there is no one-size-fits-all customer experience, there is no one-size-fits-all personalization strategy. Each organization’s approach will vary depending on its goals, processes and customer base.
In this session you’ll discover the best ways to:
Identify personalization opportunities
Prioritize campaign ideas
Execute successful campaigns
Measure success, optimize and iterate
Rinse and repeat
Join this session to ensure that your team is successfully planning and executing personalization campaigns while continuing to improve efficiency and effectiveness.
Room 157 A