Converting and Connecting with Prospects Across Channels (Web, Email, Ads, Sales Enablement)
Date & Time
Thursday, September 19, 2019, 3:15 PM - 4:00 PM
An effective marketing strategy is one that allows the marketer to speak with customers and prospects where they want to connect. The same is true for a personalization strategy. B2B and Demand Generation companies need to unify and cultivate prospect and customer data and act on it across the website, email communications, adtech and sales conversations in order to be effective.
In this session, leading demand gen marketers will present several successful personalization campaigns from exit intent messages to machine learning-based recommendations. We’ll also cover examples across all stages of the prospect journey, as well has how to:
Deliver website experiences that drive conversions
Leverage customer data in chat, marketing automation and CRM tools to augment nurture and sales follow-ups
Use personalized emails for contextually relevant nurture, re-engagement and win-back campaigns
Engage prospects and customers across the web with adtech integrations
Join us to gain inspiration for your cross-channel personalization initiatives.
Room 162 AB