Cultivating Connections: B2C Personalization Across Email and Mobile
Date & Time
Thursday, September 19, 2019, 3:15 PM - 4:00 PM
While batch-and-blast email is still the mainstay of many B2C organizations’ engagement strategy with prospects and customers, it is difficult to maintain your open and clickthrough rates and sustain interest with this approach. Personalization can transform your email program to bring relevance in timing, content, subject lines, “smarter” batches and relevant triggers. And when each prospect/customer clicks through, its likely they will continue their engagement on your website, especially on mobile, so you want to make sure their personalized experience continues there.
In this session, we will cover a few topics to help ensure you are personalizing the email and mobile experience for your customers, including:
Big picture email opportunities
Capitalizing on small changes for big results
Mobile first is not an opportunity, it’s a necessity
Bring your questions, laptop and a cup of coffee, and get ready to learn and engage!
Room 157 BC