Operationalizing Your Personalization and CDP Program in Large Companies
Date & Time
Thursday, September 19, 2019, 2:00 PM - 2:45 PM
Large organizations have multiple stakeholders involved in personalization. It can often be difficult to get everyone on the same page and gain momentum with your personalization plans. Add in regulations, compliance or legal, and you’re headed for a much slower path to value than you’d like.
In this session, you will:
Hear from marketers as they review how they were able to create alignment internally and externally with partners (agency partners, data sources, etc.)
Learn several models and processes for removing silos within large organizations
Discover personalization best practices across financial services, technology & retail industries to accelerate personalization campaign deployment
If you are thinking about personalization or have recently started using it in your organization, join us to discuss frameworks and approaches for driving bottom line impact in a complex environment.
Room 157 A