CDP for Demand Generation: Integrating and Activating Data Across the Prospect Journey
Date & Time
Thursday, September 19, 2019, 2:00 PM - 2:45 PM
With the advent of customer data platforms (CDPs), marketers are finally able to realize their dream of “one version of the truth” — that is, one central location for all customer data and insights. While the conversation around CDPs often focuses on e-commerce marketing, the concept of a single profile for each prospect and customer applies to demand generation as well. And companies that rely on demand gen programs have their own unique requirements to consider.
In this session, we’ll discuss how demand gen marketers should be thinking about collecting and acting on data to deliver better experiences and convert more prospects, covering topics such as:
Identifying and responding to individual visitors and assigning them to buying groups
Reaching individuals and accounts across channels to guide them through the funnel
Increasing conversions from your target accounts
Join us to learn more about CDPs for demand gen marketers.
Room 162 AB