Individualizing the Online Shopping Experience: B2C Website Personalization
Date & Time
Thursday, September 19, 2019, 2:00 PM - 2:45 PM
While we have all been taught not to judge books by their covers, it’s all too easy to make rapid first impressions that have long-lasting effects. It takes about 50 milliseconds (that’s .05 seconds) for a visitor to determine whether they’ll stay or go once they land on a website, and that snap judgment can cost a business millions of dollars.
Consumers are now smarter than ever. They’re expecting a seamless, channel-agnostic experience that must be built on one core principal — ease of use. How can you respond to accelerating demands and growing expectations for Netflix-like experiences on your own website?
In this session we will:
Discuss key website use cases retailers should implement across their key points of interaction
Review how to formulate a strategy that supports developing these use cases
Hear from retailers about the challenges they face with their personalization campaigns and how they’ve overcome these obstacles
Join us to learn how retail marketing experts are responding to their discerning consumers with personalized experiences.
Room 157 BC