Being Data-Driven in the Experience Economy: Predicting the Future of CDPs, Keynote by Sheryl Kingstone, Research Vice President, Customer Experience and Commerce at 451 Research
Date & Time
Thursday, September 19, 2019, 9:15 AM - 9:45 AM
CDPs have emerged as a catalyst for digital transformation. But with the martech landscape growing by the day, what role should a CDP play in the digital experience? Are marketers really looking for a “CIP” (customer intelligence platform) to meet their needs for personalizing the customer journey? What does the future of the marketing tech stack look like?
In this keynote session, Sheryl Kingstone, Vice President of Customer Experience & Commerce from 451 Research, will explore trends and predictions for customer data platforms and digital experiences.
Key topics Sheryl will cover include:
How to identify digital leaders and laggards, and how to benchmark your own digital initiatives
The emergence of the “CIP”
The future of artificial intelligence (AI)
Emotions as the currency of successful experiences
This keynote will prepare you for the future of marketing technology. You don’t want to miss it!
Room 160 ABC