Panel: Personalization and CDP Strategies and Use Cases for Demand Gen/ABM Programs
Date & Time
Thursday, September 19, 2019, 11:00 AM - 11:45 AM
As prospects navigate the buyer’s journey, we need to meet them where they are. That means identifying and recognizing them across channels, gaining a deeper understanding of their needs and providing helpful content and guidance along the way. For leading B2B companies, this has become the preferred approach to achieving their engagement, conversion and sales goals.
In this panel session, marketing leaders will discuss how they’re driving measurable improvements in demand generation and account-based marketing (ABM) using a CDP to aggregate and interpret prospect data and then leveraging that data to better engage and convert their prospects through personalization. Our panelists will:
Discuss the emerging role of the CDP in demand gen and ABM initiatives
Showcase personalization campaigns and share business results and lessons learned
Describe how they’re using both segmentation and machine learning methods
Discuss their current and future goals for personalization and CDP technology
Join us to learn new ways to amp up your prospecting efforts.
Room 162 AB